Revolutionizing Subway Advertising: Moving Images in New York City's Subway System

Revolutionizing Subway Advertising: Moving Images in New York City's Subway System

Assessment

Interactive Video

Architecture, Engineering

KG - University

Hard

Created by

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The video discusses a new advertising method in New York City's subway system, where tunnels are equipped with light boxes that create moving images as trains pass by. This innovative approach, developed by Sub Media, is similar to a zoetrope and is currently being tested on the Path underground rail system. The system has the potential to reach 30,000 passengers daily.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the new advertising development introduced in New York City's subway system?

Digital billboards inside train compartments

Posters on train windows

Audio advertisements in train stations

Light boxes in tunnels creating moving images

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the new advertising method in the subway system work?

With holographic projections

By using rotating displays

Through digital screens on train seats

By the movement of the train animating images

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company is responsible for the new ad campaign in the subway system?

Metro Media

Sub Media

City Ads

Transit Innovations

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the role of louvered boxes in the new advertising system?

They act as speakers for audio ads

They display static images

They serve as frames in a moving image sequence

They project 3D images

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Where is the new advertising method being tested?

Between two stops on the Path underground rail system

In select stations in New Jersey

On the main line of the New York City subway

Throughout the entire New York subway system