3rd Generation Mobile Phones: A Retail Push in Britain

The transcript discusses the cautious rollout of 3G technology in Europe, highlighting the expectations of phone manufacturers and networks for features like handheld gaming and video calling to become popular. Motorola plans to release new 3G phones for the Christmas season, while some networks remain hesitant about a major marketing push despite significant investments in 3G licenses. The new handsets incorporate many digital innovations, including high-quality video capabilities and personal digital assistant functions.

What is the general attitude towards 3G technology adoption in Europe?

• Eager and rapid

• Cautious and slow

• Hostile and resistant

• Indifferent and uninterested

Which company is planning to release a new range of 3G phones for the Christmas shopping season?

• Apple

• Nokia

• Motorola

• Samsung

What new features are expected to make 3G phones popular?

• Text messaging and voice calls

• Handheld gaming and video calling

• Email and web browsing

• Radio and television

What is a standard feature in new 3G handsets?

• Basic cameras

• Physical keyboards

• High quality video cameras and displays

• Monochrome screens

Why are some networks hesitant to market 3G aggressively?

• They lack the necessary licenses

• They believe it's too early for a big push

• They are waiting for 4G technology

• They have not invested in 3G infrastructure