Six Fundamentals to Sustainability Strategy

The video emphasizes the importance of establishing six fundamental steps to successfully integrate sustainability into business strategy. These steps include making a business case, defining sustainability, engaging stakeholders, baselining efforts, setting goals and vision, and ensuring management support. Each step is crucial for aligning sustainability with corporate goals and ensuring long-term success. The video also highlights the need for continuous reassessment of these fundamentals as conditions change.

Why is it important to revisit the fundamentals of sustainability?

• To ensure they are still relevant as conditions change

• To impress stakeholders

• To avoid any form of change

• To increase profits immediately

What is the first step in incorporating sustainability into a business strategy?

• Making the business case

• Defining sustainability

• Engaging stakeholders

• Setting goals and vision

Why is it crucial to define sustainability for your organization?

• To ensure everyone is on the same page

• To confuse competitors

• To reduce employee workload

• To increase marketing budget

What is the purpose of engaging stakeholders in sustainability efforts?

• To focus solely on short-term goals

• To increase product prices

• To identify what is most important to them

• To reduce the number of employees

What does baselining efforts in sustainability involve?

• Setting unrealistic goals

• Focusing only on financial gains

• Assessing the current state

• Ignoring current performance

Why is it important to set short, medium, and long-term goals in sustainability?

• To keep employees engaged and informed

• To confuse competitors

• To reduce the workload

• To focus only on immediate profits

What is necessary for management to provide to support sustainability initiatives?

• Time, resources, and visibility

• Only financial resources

• A new marketing strategy

• A reduction in workforce