From Financial Marketer to Lamb Farmer

Tony Barton transitioned from a marketing career in New York to farming sheep in Olivelle. Despite initial challenges, she innovated by creating lamb bacon from lamb bellies, a product previously considered waste. Collaborating with a BBQ master, Tony developed a unique product that gained popularity. Recognizing the potential in the Middle Eastern market, where pork is taboo, she partnered with Abby Sharif to introduce lamb bacon, rebranded as lamb rashes, to the region.

What was Tony Barton's profession before she became a lamb farmer?

• Chef

• Teacher

• Marketing professional

• Engineer

What inspired Tony to create 'Lakin'?

• A suggestion from a neighbor

• A master class demonstration

• A TV cooking show

• A family recipe

What is 'Lakin'?

• A lamb sausage

• Lamb bacon

• A lamb pie

• A type of lamb stew

Why was the Middle Eastern market a strategic choice for Tony's product?

• They prefer vegetarian products

• Lamb is a staple in their diet

• They have a surplus of lamb

• They have a high demand for pork

What change did Tony make to her product for the Middle Eastern market?

• Renamed the product

• Altered the recipe

• Reduced the price

• Changed the packaging