CLEAN : Artisans break the mould in Britain's pottery capital

What natural resource contributed to Stoke-on-Trent becoming a world center for pottery?

• Rich deposits of coal

• Abundant forests

• Rich seam of clay

• Vast water resources

Who began producing ceramics on a small scale in Stoke-on-Trent in the 1980s?

• Emma Price

• William Wedgwood

• Emma Bridgewater

• John Spode

What major change occurred in the ceramics industry in Stoke-on-Trent as production shifted?

• Introduction of new pottery styles

• Expansion of local factories

• Shifted production to Asia

• Increased local employment

What trend is seen among new artists in Stoke-on-Trent's ceramics industry?

• Relocation to larger cities

• Mass production of ceramics

• Focus on bespoke, individual pieces

• Use of synthetic materials

What was a key factor in the recovery of the ceramics industry post-crisis?

• Closure of small firms

• Investment in new equipment and designs

• Reduction in export markets

• Decrease in local talent