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Controversy Sells. Ask Facebook.

Controversy Sells. Ask Facebook.

Assessment

Interactive Video

Business, Computers, Social Studies

9th - 12th Grade

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

Facebook reported a 35% increase in revenue to $29 billion and a 17% rise in profit to $9.2 billion for the quarter ending in September. Advertising revenue grew by 33% to $28.3 billion, while other revenue, mainly from virtual reality hardware, surged by 195% to $734 million. The user base expanded to 3.6 billion monthly users, a 12% increase from the previous year. CEO Mark Zuckerberg announced a strategic shift to focus on younger adults, making them the company's priority over older users.

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5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the percentage increase in Facebook's revenue in the third quarter compared to the previous year?

55%

45%

35%

25%

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How much did Facebook's profit rise in the third quarter?

$8.5 billion

$9.2 billion

$10.1 billion

$11.3 billion

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the percentage increase in Facebook's advertising revenue?

50%

40%

33%

25%

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the growth percentage of Facebook's other revenue, primarily from virtual reality hardware sales?

215%

150%

175%

195%

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategic change did Mark Zuckerberg announce for Facebook's focus?

Focusing on virtual reality

Focusing on international expansion

Focusing on young adults

Focusing on older users

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