What is Product Development

What is Product Development

Assessment

Interactive Video

Business

University

Hard

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The video discusses strategies for business growth, emphasizing the importance of developing new products. It highlights the need for these products to align with the brand to avoid customer confusion. The focus is on introducing new products to existing markets to increase revenue while maintaining brand consistency.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key strategy for business growth mentioned in the video?

Increasing marketing budget

Expanding to new markets

Developing new products

Reducing product prices

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In product development, what is essential to have?

A new sales team

A new customer base

A new product or version

A new marketing strategy

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the focus of product development strategy according to the video?

Entering new markets

Increasing product prices

Staying in the same markets with new products

Reducing product features

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What should be avoided in product development to prevent customer confusion?

Introducing too many products at once

Creating products that don't fit the brand

Using outdated technology

Targeting a new market segment

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is it important for new products to align with the brand?

To maintain customer trust

To create uncertainty among customers

To reduce marketing efforts

To increase production costs