Rokeach Value Survey

The video tutorial discusses 18 terminal and instrumental values, explaining their definitions and examples. Terminal values are life goals like friendship and happiness, while instrumental values are acceptable conduct and beliefs like cheerfulness and ambition. By ranking these values, one can understand individual priorities, which is useful in organizational behavior and management.

What is the primary purpose of a Value Survey?

• To assess the health condition of a person

• To rank 18 terminal and instrumental values

• To evaluate the educational background of an individual

• To determine the financial status of an individual

Which of the following is an example of a terminal value?

• Ambition

• Cleanliness

• Friendship

• Courage

Terminal values are best described as:

• Immediate financial objectives

• Daily habits for personal hygiene

• Statuses individuals hope to achieve by the end of their lives

• Short-term goals for career advancement

Which of the following is NOT an instrumental value?

• Cleanliness

• Ambition

• Inner peace

• Self-control

Why is ranking individual values important in organizational behavior?

• To increase company profits

• To enhance product quality

• To reduce employee turnover

• To understand individual priorities and improve management