Suggestive Selling

The video tutorial discusses marketing activities, focusing on suggestive selling techniques. It explains suggestive selling as a method to increase sales by encouraging customers to purchase additional or complementary products. The two main types of suggestive selling are upselling, where customers are encouraged to buy a more expensive product, and cross-selling, where customers are encouraged to buy complementary products. The goal is to enhance sales numbers by moving customers from buying one item to purchasing more or better items.

What is the primary goal of suggestive selling in marketing?

• To focus on a single product line

• To increase customer satisfaction

• To encourage customers to buy more or better products

• To reduce the number of products sold

Which of the following best describes upselling?

• Offering a discount on the current product

• Encouraging the purchase of a more expensive product

• Providing free samples

• Suggesting unrelated products

In upselling, what is typically suggested to the customer?

• A cheaper alternative

• A product of the same price

• A more expensive product

• A product from a different category

What is the main focus of cross-selling?

• Selling unrelated products

• Reducing the number of products sold

• Offering a single product

• Suggesting complementary products

How does cross-selling benefit the sales process?

• By reducing inventory

• By increasing the number of complementary products sold

• By focusing on a single product

• By offering discounts on all products