Aunt Jemima Brand To Change Name Amid Growing Backlash

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Business
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University
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Hard
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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why did Quaker Foods decide to change the Aunt Jemima brand?
To modernize the brand
To merge with another company
To increase sales
Due to racial stereotype concerns
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What action did Landolakes take regarding its packaging?
Introduced a new logo
Removed the Native American woman
Added more colors to the packaging
Changed the product name
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which brand is associated with a black man in a bow tie?
Aunt Jemima
Landolakes
Uncle Ben's
Quaker Oats
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is Quaker's plan for the Aunt Jemima brand?
To keep the name but change the logo
To merge it with another brand
To introduce a new brand name
To discontinue the brand
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the common theme among the changes made by Quaker Foods, Landolakes, and Uncle Ben's?
Addressing racial stereotypes
Improving product quality
Reducing production costs
Expanding product lines
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