Aunt Jemima Brand To Change Name Amid Growing Backlash

Aunt Jemima Brand To Change Name Amid Growing Backlash

Assessment

Interactive Video

Business

University

Hard

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Quizizz Content

FREE Resource

Quaker Foods, under pressure from consumers and activists, is changing the Aunt Jemima brand due to its racial stereotype origins. Other companies like Landolakes and Uncle Ben's are also updating their brand imagery to address similar concerns. Quaker plans to introduce a new brand and name in the fall.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why did Quaker Foods decide to change the Aunt Jemima brand?

To modernize the brand

To merge with another company

To increase sales

Due to racial stereotype concerns

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What action did Landolakes take regarding its packaging?

Introduced a new logo

Removed the Native American woman

Added more colors to the packaging

Changed the product name

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which brand is associated with a black man in a bow tie?

Aunt Jemima

Landolakes

Uncle Ben's

Quaker Oats

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Quaker's plan for the Aunt Jemima brand?

To keep the name but change the logo

To merge it with another brand

To introduce a new brand name

To discontinue the brand

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the common theme among the changes made by Quaker Foods, Landolakes, and Uncle Ben's?

Addressing racial stereotypes

Improving product quality

Reducing production costs

Expanding product lines