Why did Quaker Foods decide to change the Aunt Jemima brand?
Aunt Jemima Brand To Change Name Amid Growing Backlash

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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
To modernize the brand
To merge with another company
To increase sales
Due to racial stereotype concerns
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What action did Landolakes take regarding its packaging?
Introduced a new logo
Removed the Native American woman
Added more colors to the packaging
Changed the product name
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which brand is associated with a black man in a bow tie?
Aunt Jemima
Landolakes
Uncle Ben's
Quaker Oats
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is Quaker's plan for the Aunt Jemima brand?
To keep the name but change the logo
To merge it with another brand
To introduce a new brand name
To discontinue the brand
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the common theme among the changes made by Quaker Foods, Landolakes, and Uncle Ben's?
Addressing racial stereotypes
Improving product quality
Reducing production costs
Expanding product lines
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