Activity Quota

The video tutorial explains the importance of sales in marketing, focusing on the concept of activity quota. An activity quota is a measure of salesperson performance, setting a minimum for key sales activities within a time period. The tutorial details essential sales activities such as cold calls, sales pitches, opening new accounts, and customer follow-ups, emphasizing their role in achieving sales targets.

What is the primary purpose of an activity quota in sales?

• To evaluate customer satisfaction

• To measure the time spent by salespeople on breaks

• To set a minimum for important sales activities

• To track the number of products sold

Which activity involves contacting potential customers without prior interaction?

• Product demonstrations

• Cold calls

• Account management

• Customer follow-ups

Why is it important for salespeople to open new accounts?

• To avoid making cold calls

• To increase the company's customer base

• To reduce the workload of existing accounts

• To focus on existing customers only

What is a key activity that involves checking in with customers after a sale?

• Sales pitching

• Customer follow-ups

• Cold calling

• Account opening

Which of the following is NOT typically part of a salesperson's activity quota?

• Cold calls

• Opening new accounts

• Taking extended lunch breaks

• Customer follow-ups