Consumers Expect More From Companies on Racial Justice

The video discusses the impact of George Floyd's death on corporate America's attention to racial justice. Edelman's survey reveals that 42% of Americans changed brand usage based on responses to protests. Trust in employers to address systemic racism is higher than in other institutions. The survey highlights divided opinions on whether racism is systemic or individual, with generational and racial differences. The sports industry is praised for its response, while financial services lag behind.

What percentage of Americans changed their brand usage based on companies' responses to protests?

• 42%

• 50%

• 35%

• 60%

According to the survey, which institution do people trust the most to address systemic racism?

• Media

• Government

• Nonprofits

• Employers

What is the main challenge in taking a stand on racial issues according to the survey?

• Insufficient data

• Divided opinions in the country

• High costs involved

• Lack of public interest

Which industry was highlighted as performing well in addressing systemic racism?

• Technology

• Sports

• Financial services

• Healthcare

What role did athletes play in the sports industry's response to systemic racism?

• They were indifferent

• They remained neutral

• They opposed the change

• They led the change