The Rise of Glocalization and Local Entrepreneurs in the COVID Era

What does the term 'glocalization' refer to?

• Local businesses expanding globally without changes

• Companies customizing offerings for local cultures

• Global companies ignoring local cultures

• A trend of global standardization

Which global event is mentioned as influencing localization trends?

• The Paris Agreement

• The European Union expansion

• The US-China trade war

• The Kyoto Protocol

What was Gill Whelan's profession before starting her fitness bootcamp?

• A marketing executive

• An accountant

• A software developer

• A teacher

How did Gill Whelan initially offer her fitness sessions?

• Through a mobile app

• In a public park

• Via Zoom-based sessions

• Through a local gym

What platform did Gill Whelan use for her virtual bootcamp?

• Facebook Live

• Twitch

• YouTube Live

• Instagram Live

What is a key takeaway for entrepreneurs from the lesson?

• Avoid adapting to new environments

• Ignore global trends

• Start locally and scale globally

• Focus solely on local markets

What is emphasized as a benefit of adapting to the COVID-19 world?

• Creative and fun business opportunities

• Higher costs

• Increased isolation

• Decreased market reach