How the Vespa Became a Transporation Icon

The video explores the history of the Vespa scooter, starting with Enrico Piaggio's innovative marketing strategies and the launch of mass production in 1946. Despite initial challenges, Piaggio's determination led to Vespa's global success. The scooter became a cultural icon, featured in films and embraced worldwide. It played a significant role in everyday life, symbolizing freedom and mobility for families and couples.

What was one of the key characteristics that Enrico Piaggio's Vespa had according to the marketing study?

• It was the cheapest option available.

• It perfectly matched the Profile Book requirements.

• It was environmentally friendly.

• It was the fastest motorcycle.

When did the mass production of the Vespa begin?

• June 1947

• March 1948

• May 1945

• April 1946

What was the main change made to Corradino d'Ascanio's prototype in the Vespa's production model?

• A redesigned seat

• A new color scheme

• An electric fan for engine cooling

• A larger fuel tank

How did Enrico Piaggio ensure the Vespa's success despite initial challenges?

• By reducing the price significantly

• By taking direct responsibility for a large production batch

• By changing the design completely

• By focusing only on the Italian market

Which film helped Vespa become a symbol of individual mobility?

• Breakfast at Tiffany's

• Gone with the Wind

• Roman Holiday

• Casablanca