Controversial Advertising and Innovative Technology: A Closer Look

Controversial Advertising and Innovative Technology: A Closer Look

Assessment

Interactive Video

Architecture, Business, Performing Arts

KG - University

Hard

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The video discusses a controversial advertising campaign by a Belgian DVD rental company that humorously parodied its services, sparking debate about the limits of advertising. It also highlights an innovative product showcased at Japan Fashion Week: a handbag with an integrated media player, designed by Emiko Miki, which includes karaoke features. The video questions the essence of karaoke when performed in isolation.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the controversial element in the Belgian company's advertising campaign?

It suggested renting a wife like a DVD.

It used offensive language.

It featured political content.

It was too expensive to produce.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the critique in the second section suggest about advertising?

Advertising should be banned altogether.

Legal boundaries should always be pushed.

Originality and good taste should be prioritized.

Controversial tactics are necessary for success.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What unique feature did the handbag at Japan Fashion Week have?

It was designed by a famous singer.

It could change colors.

It had an integrated media player.

It was made of gold.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who was the designer of the innovative handbag featured at Japan Fashion Week?

Issey Miyake

Takashi Murakami

Emiko Miki

Yoko Ono

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main question raised about karaoke in the final section?

Is karaoke more fun with friends?

Is karaoke too expensive?

Is karaoke a good exercise?

Is karaoke popular in Japan?