Why Our Ads Are Different Now

The video explores the evolution of advertising from early symbols to modern digital strategies. It highlights advertising's role in shaping American culture and economy, from colonial times through the Industrial Revolution and into the 20th century. The impact of television and the internet on advertising is discussed, emphasizing the shift from traditional ads to personalized and stealthy digital marketing.

What was one of the earliest forms of advertising before the invention of the printing press?

• Symbols like an anvil

• Online banner ads

• Television commercials

• Radio jingles

How did English entrepreneurs use advertising in the 17th and 18th centuries?

• To promote new technologies

• To attract settlers to America

• To sell luxury goods

• To advertise sports events

What major event helped turn American consumption into the engine of the economy?

• The Civil War

• The Industrial Revolution

• World War II

• The Great Depression

What was a key characteristic of patent medicine ads in the late 19th century?

• They targeted only women

• They were highly regulated

• They often made false claims

• They focused on luxury goods

What advertising strategy became prominent in the 1920s?

• Hard sell

• Soft sell

• Dynamic obsolescence

• Product placement

What was a significant change in advertising during the 1950s?

• Emphasis on handmade goods

• Introduction of radio ads

• Focus on dynamic obsolescence

• Use of public criers

How did advertisers respond to the economic challenges of the 1930s?

• By reducing advertising budgets

• By using soft sell techniques

• By employing hard sell tactics

• By focusing on luxury goods

What was a major development in advertising during the 1980s?

• Decline of television ads

• Focus on handmade products

• Rise of public criers

• Introduction of infomercials

What is a characteristic of modern Internet advertising?

• It is mostly unregulated

• It relies heavily on print media

• It avoids using social media

• It often involves personalized ads

What is a common feature of native advertising?

• It avoids using influencers

• It is only used in print media

• It seamlessly integrates with content

• It is easily distinguishable from content