Beware, There Is a Bourbon Drought

The video discusses the bourbon shortage, particularly in premium and older aged bourbons, due to underestimated demand and production lag. Harlan Wheatley, master distiller at Buffalo Trace, explains the company's expansion efforts to address the shortage. Consumers are advised to plan purchases by understanding local store deliveries. The video also explores the potential for oversupply and the growing global market for bourbon.

What was the percentage growth in gross revenue for US distillers between 2010 and 2015?

• 30%

• 50%

• 70%

• 90%

What is one of the main reasons for the bourbon shortage according to Harlan Wheatley?

• New regulations on bourbon production

• Increased taxes on bourbon

• Underproduction in previous years

• Decrease in consumer interest

How much did Buffalo Trace invest in expanding their warehousing and production last year?

• $50 million

• $70 million

• $90 million

• $100 million

What advice does Harlan Wheatley give to consumers regarding bourbon supply?

• Coordinate with local stores for delivery schedules

• Stockpile as much as possible

• Purchase directly from distilleries

• Buy bourbon only during sales

What is a potential risk associated with bourbon production mentioned by Harlan Wheatley?

• Decline in global demand

• Oversupply leading to excess inventory

• Lack of skilled labor

• Increased competition from other spirits