How to Create a Social Media Team for Your Business

Desrae Martinez discusses the structure and roles of her social media marketing team, emphasizing the importance of collaboration and video content. She outlines the company's mission to support military spouses and details the evolution of their services. The video covers the client onboarding process, the roles of the project manager, social media manager, and content creator, and concludes with insights on effective social media strategies.

What is the primary role of a social media marketing team?

• To design websites for businesses

• To provide financial advice to businesses

• To manage and enhance a business's social media presence

• To handle all aspects of a business's operations

What was the initial mission of the agency founded in 2015?

• To create viral content for businesses

• To help military spouses work remotely through social media management

• To provide graphic design services

• To develop software for social media platforms

What significant change did the agency make to its strategy by 2023?

• Offering only text-based content

• Emphasizing collaboration and video content

• Focusing solely on graphic design

• Providing in-person marketing consultations

Which tool is used by the agency to manage project timelines and tasks?

• Basecamp

• Trello

• Slack

• Asana

What is the role of the social media manager in the team?

• Creating video content

• Managing messaging and scheduling

• Designing websites

• Handling client billing

What is the primary responsibility of the content creator?

• Creating visual content

• Scheduling posts

• Managing client relations

• Analyzing social media data

Why is it important for the content creator to understand the platforms?

• To handle customer service inquiries

• To ensure content is optimized for each platform

• To reduce the cost of content creation

• To manage client billing efficiently