Your ULTIMATE MUST DO Content Marketing Strategy for 2021

The video emphasizes the importance of creating online products and using affiliate marketing as revenue streams. It highlights YouTube's role in business growth through search-based and evergreen content. The video stresses the need for opt-in strategies to capture customer data and discusses Instagram's prominence in social media. It introduces brand evangelists as key marketing assets and advocates for live streaming to connect with audiences authentically.

What is a key benefit of having an online product?

• It eliminates the need for marketing.

• It can provide continuous income.

• It generates revenue only during business hours.

• It requires no initial investment.

Which of the following is an example of a digital product?

• A brick-and-mortar store

• A face-to-face consultation

• A digital planner

• A physical book

What is affiliate marketing?

• Selling your own products online

• Promoting others' products for a commission

• Creating a personal blog

• Investing in stocks

How can YouTube help in content marketing?

• By providing a platform for paid advertisements only

• By allowing users to post text-based content

• By helping businesses get found through search-based videos

• By offering a space for private video sharing

What is an opt-in strategy?

• A technique to improve video quality

• A method to capture leads' information

• A way to increase website traffic

• A strategy to reduce marketing costs

Why is Instagram considered a leading platform in 2021?

• It focuses solely on text content

• It offers features like reels and stories

• It is the oldest social media platform

• It has the most users worldwide

What is a unique feature of Instagram stories?

• They are only available to businesses

• They offer a behind-the-scenes look

• They allow for live video streaming

• They are permanent and unchangeable

What differentiates brand evangelists from influencers?

• Influencers work only with large companies

• Brand evangelists are paid more

• Influencers have a larger following

• Brand evangelists are genuine fans of the product

What is a benefit of live streaming for businesses?

• It allows for pre-recorded content

• It provides a scripted interaction

• It offers a real-time connection with customers

• It is only available on YouTube

What should businesses look for in a brand evangelist?

• Their number of social media followers

• Their reach and engagement with the target audience

• Their ability to create viral content

• Their experience in traditional marketing