Common Marketing Vocabulary Explained In Simple English

This video tutorial explains common marketing terms used today, including CRM, KPI, lead generation, sales funnel, bounce rate, conversion rate, CMS, CTA, CTR, keywords, landing page, PPC, SEO, UVM, and website traffic. It provides definitions and examples to help understand these concepts and their importance in marketing strategies.

What does CRM stand for in marketing?

• Customer Resource Management

• Customer Relationship Management

• Client Resource Management

• Client Relationship Management

Which stage of the marketing funnel involves engaging with potential customers to maintain their interest?

• Outside the funnel

• Middle of the funnel

• Top of the funnel

• Bottom of the funnel

What is the term for the percentage of visitors who leave a website after viewing only one page?

• Bounce rate

• Abandonment rate

• Drop-off rate

• Exit rate

What does CMS stand for in the context of web development?

• Client Management System

• Content Management System

• Customer Management Software

• Content Marketing Strategy

What is the primary goal of a landing page?

• To display advertisements

• To convert visitors into leads

• To increase website traffic

• To improve SEO rankings

In digital marketing, what does PPC stand for?

• Pay Per Click

• Pay Per Content

• Pay Per Customer

• Pay Per Conversion

What is the process of optimizing online content to appear as a top result in search engines called?

• Search Engine Marketing

• Search Engine Optimization

• Search Engine Analysis

• Search Engine Management