VSCO's New CEO on His Vision for the App

The video discusses VSCO's 13-year history, focusing on its mission to support creators. It highlights the competitive landscape, mentioning YouTube and Elon Musk's initiatives. VSCO's subscription model, including a pro version, is introduced, showing significant business growth. The potential for a sale to a larger platform is considered if it benefits creators. VSCO's cultural positioning is emphasized, aiming to provide a safe community for creators, distinct from ad-driven models.

What is the primary focus of VSCO as mentioned in the first section?

• Expanding into the music industry

• Developing new hardware for creators

• Competing with traditional media companies

• Providing tools and a healthy community for creators

What significant change did VSCO introduce in April 2023?

• A new advertising model

• A pro version for serious creators

• A partnership with YouTube

• A new social media platform

What percentage of VSCO's business does the pro version represent since its launch?

• 40%

• 30%

• 20%

• 10%

What is VSCO's approach to cultural growth as discussed in the final section?

• Focusing on ad-driven business models

• Developing new video editing tools

• Emphasizing a safe community for creators

• Expanding into international markets

How does VSCO differentiate itself from ad-driven business models?

• By creating viral content

• By partnering with major advertisers

• By focusing on a subscription model

• By offering free services to all users