Taylor Swift's 'Midnight' Is Here After Millions Enjoyed TikTok Teases

The video discusses the impact of social media, particularly TikTok, on the music industry. It highlights how artists like Taylor Swift and Sam Smith use the platform for album promotion, achieving viral success. The concept of 'seeding' and influencer marketing is explored, showing how musicians collaborate with influencers to boost their reach. Criticism of this approach is addressed, comparing it to past music promotion methods. The importance of authenticity in social media strategies, especially for Millennials and Gen Z, is emphasized, with Taylor Swift's fan-first approach as an example.

Which platform is mentioned as a place where Taylor Swift teases her new album?

• YouTube

• TikTok

• Instagram

• Facebook

What is the term used for paying influencers to create content that appears natural?

• Sponsoring

• Seeding

• Branding

• Endorsing

How did Sam Smith's song 'Unholy' perform after going viral on TikTok?

• It reached 1 million Spotify streams in the first 24 hours.

• It reached 5 million Spotify streams in the first 24 hours.

• It reached 10 million Spotify streams in the first 24 hours.

• It reached 20 million Spotify streams in the first 24 hours.

What strategy did Miley Cyrus use to promote her single 'Midnight Sky'?

• A television commercial

• A private listening party with TikTok influencers

• A public concert

• A radio interview

What do Millennials and Gen Z value in music promotion according to the transcript?

• Celebrity endorsements

• Traditional advertising

• Authenticity and behind-the-scenes content

• High production value