Ad Budgets Are Going Down: Horizon Media CIO

The video discusses the shift in event formats due to the pandemic, with some networks opting for virtual events. The writers' strike impacts programming, particularly for upcoming seasons. Advertisers face uncertainty, relying on sports as a stable option. The TV landscape is dominated by game shows, reality TV, and sports. The ad market is competitive with many alternatives, affecting negotiation and pricing. Talent presence at events is limited due to the strike.

What major change did Paramount Global make in their presentation strategy?

• They partnered with Netflix for a joint event.

• They canceled all their events.

• They held individual meetings with agencies and clients.

• They increased the size of their events.

How is the writers' strike expected to affect the September programming?

• It will delay the release of new shows.

• It will lead to more sports broadcasts.

• It will have no impact.

• It will increase the number of reality shows.

What is a major alternative for advertisers if scripted shows are unavailable?

• Documentaries

• Sports events

• Animated series

• News programs

Which platform is NOT mentioned as a competitor for ad dollars?

• YouTube

• TikTok

• Facebook

• CTV

What factor is contributing to advertisers having more negotiating power?

• Lack of digital alternatives

• Increased competition among platforms

• Higher demand for linear TV

• A booming economy