Using SEO on Socials

The video discusses the growing trend of using social media platforms like TikTok and Instagram for search, especially among Gen Z, surpassing traditional search engines like Google. It emphasizes the importance of optimizing content for better reach by using keyword phrases and leveraging platform-specific features, such as categories on Instagram, to enhance visibility.

Why is it important to focus on social media platforms like TikTok and Instagram for search visibility?

• They are used more by older generations.

• They have more users than Google.

• Gen Z uses them more for searches than Google.

• They are easier to use than Google.

What is a key strategy to enhance your reach on TikTok?

• Ignoring video descriptions.

• Using keyword phrases relevant to your content.

• Posting at random times.

• Using only hashtags.

Which of the following is a suggested keyword phrase example for TikTok optimization?

• Dentist in your city.

• Popular music tracks.

• Best food recipes.

• Top travel destinations.

What feature should you consider using on Instagram to improve content reach?

• Ignoring video content.

• Only using popular hashtags.

• Signing the right category for your content.

• Posting only images.

What is the main goal of optimizing content on social media platforms?

• To ensure content is appropriately categorized and reaches a wider audience.

• To increase the number of followers.

• To reduce the time spent on social media.

• To make content look more appealing.