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The video discusses the upcoming changes in leadership at Sainsbury's, with Mike Coupe taking over. It highlights Sainsbury's strategy to focus on fair trade products rather than massive price cuts, amidst intense competition from Tesco, Morrisons, and hard discounters like ALDI and Lidl. Despite a rise in profits, Sainsbury's faces challenges with projected income decline and the need for a new strategy to maintain its market position.

Who is set to take over leadership at Sainsbury's?

• David Green

• Mike Coupe

• John Smith

• Sarah Brown

What is Sainsbury's strategy to attract customers?

• Massive price cuts

• Fair trade products and good practices

• Expanding store locations

• Offering loyalty programs

What is a major challenge Sainsbury's faces in the market?

• Competition from retail giants and hard discounters

• Lack of online presence

• Limited product range

• High employee turnover

How much did Sainsbury's profit increase in the past year?

• 10.5%

• 12.8%

• 14.7%

• 16.3%

What is the projected income change for Sainsbury's next year?

• Increase by 5%

• Decrease by 11%

• Increase by 3%

• Remain the same