Why Marketing for Sustainability is Important

What percentage of Americans consider a company's social and environmental stance when making purchasing decisions?

• 80%

• 50%

• 60%

• 70%

Which consumer group is particularly interested in supporting sustainable products?

• Millennials

• Baby Boomers

• Generation X

• Generation Z

What did Chipotle focus on to improve their product sustainability?

• High-quality, natural ingredients

• Using factory farms

• Increasing advertising

• Lowering prices

How did Chipotle's sales respond to their sustainable practices?

• Sales remained the same

• Sales tripled

• Sales doubled

• Sales decreased

What traditional business practice did Chipotle challenge by focusing on sustainability?

• Increasing marketing budget

• Expanding rapidly

• Cutting costs at all expenses

• Hiring more staff