Primary Market Research Methods

The video tutorial discusses various research methods suitable for small businesses and startups. It covers primary research methods like direct personal contact, telephone surveys, and indirect surveys, highlighting their advantages and disadvantages. The tutorial also explores focus groups and public observation as effective ways to gather qualitative and quantitative data, emphasizing the importance of understanding customer preferences and behaviors.

What is a primary challenge for smaller businesses when collecting data?

• Excessive third-party data

• Too much data available

• Limited resources

• Lack of interest in data

Which method allows for expanding on questions and quick responses?

• Indirect surveys

• Focus groups

• Face-to-face interviews

• Public observation

What is a downside of telephone interviews?

• Low engagement

• High cost

• Limited reach

• Excessive social anxiety

Which method is most likely to relieve social anxiety?

• Face-to-face interviews

• Telephone interviews

• Public observation

• Indirect surveys

What is a benefit of using focus groups?

• Complete anonymity

• Eliminating social anxiety

• Immediate feedback

• Low cost

What is a key feature of public observation?

• Direct interaction with customers

• Recording customer preferences

• Analyzing sales data

• Conducting surveys

In the example given, where might a business observe customer behavior?

• Supermarket settings

• Public parks

• Corporate offices

• Online forums