Helping Social Entrepreneurs - Sustainable Fishing

The video explores the issue of overfishing and the role of the Marine Stewardship Council (MSC) in promoting sustainable fishing practices. It highlights the challenges faced in Japan, a major consumer of fish, and the efforts to raise awareness about sustainable fishing. The video also discusses the importance of marketing and partnerships in increasing MSC's visibility and success, particularly in Japan. The MSC's progress in certifying fisheries and the impact on local businesses are also covered.

What has been the trend in fish catch over the past 50 years?

• It has remained the same.

• It has decreased by half.

• It has doubled.

• It has increased five times.

What event led to the creation of the Marine Stewardship Council?

• The collapse of the Grand Banks cod fishery.

• The rise of social entrepreneurship.

• The increase in global fish consumption.

• The depletion of local fish stocks in Japan.

What percentage of the world's seafood is MSC certified or under assessment?

• 15%

• 20%

• 10%

• 5%

Why is Japan a significant challenge for the MSC?

• Japan has banned MSC certification.

• Japan has no interest in sustainable fishing.

• Japan imports all its fish.

• Japan consumes 10% of the world's fish.

What method is considered more sustainable for fishing in Yazu?

• Trawling.

• Pole and line fishing.

• Using large nets.

• Deep-sea fishing.

What is a major challenge for MSC certification in Japan?

• Low public awareness of the MSC logo.

• Government restrictions on certification.

• Lack of interest from local fishermen.

• High cost of certification.

What role does the Aon retailer play in promoting MSC products?

• They are the largest importer of fish.

• They actively promote MSC products in Japan.

• They only sell local fish.

• They have banned MSC products.

What is the significance of the MSC certification for President Myojin's factory?

• It allows them to sell more fish locally.

• It proves their fish is sustainably caught.

• It reduces their production costs.

• It increases their fish imports.

What was a key change made by the MSC to improve consumer recognition?

• They partnered with more retailers.

• They reduced certification fees.

• They stopped marketing efforts.

• They changed their logo.

What is the ultimate goal of the MSC's mission?

• To increase fish imports.

• To ensure sustainable seafood for future generations.

• To eliminate all fishing activities.

• To dominate the global fish market.