The Cola Wars

The video explores the intense competition between Coca-Cola and Pepsi during the 1980s, known as the Cola Wars. It covers the origins of both brands, their marketing strategies, including the famous Pepsi Challenge, and the use of celebrity endorsements. The introduction of New Coke and its market reception is also discussed, highlighting the impact on sales and brand loyalty.

Who was the original creator of Coca-Cola?

• William Allen White

• Roberto Goizueta

• John S. Pemberton

• Caleb Bradham

What was the original name of Pepsi?

• Pepsi Refresh

• Pepsi-Cola

• Pepsi Original

• Brad's Drink

Which marketing strategy did Pepsi use in the 1970s to challenge Coca-Cola?

• New Formula

• Pepsi Challenge

• Celebrity Endorsements

• Diet Pepsi Launch

Who was Coca-Cola's celebrity endorser in the mid-1980s?

• Madonna

• Bill Cosby

• David Bowie

• Michael Jackson

What was the first Coca-Cola product to embrace the 'Coke' nickname?

• New Coke

• Tab

• Diet Coke

• Coca-Cola Classic

Which pop star became the face of Pepsi's 'Choice of a New Generation' campaign?

• Madonna

• Michael J. Fox

• Michael Jackson

• David Bowie

What was the major issue with the introduction of New Coke?

• It was only available in limited regions

• It was not sweet enough

• It replaced the original formula

• It was too expensive

How did Coca-Cola respond to the backlash against New Coke?

• They discontinued New Coke

• They reintroduced the original formula as Classic Coke

• They lowered the price of New Coke

• They launched a new advertising campaign

What was the public's perception of New Coke?

• It was a bold move

• It was a failure

• It was a great success

• It was similar to Pepsi

Which cola was considered a 'Yankee brand' by some in the South?

• Dr Pepper

• 7UP

• Pepsi

• Coca-Cola