Clothing Brand Esprit Coming Back to North America: CEO

The video discusses the revival of the Esprit brand, its history, and its strategic focus on North America. It highlights the brand's shift to higher quality and design, the importance of brand recognition, and pricing strategies. The video also covers production changes, expansion plans, and marketing strategies, including geotargeting and influencer engagement.

What was the main reason for Esprit's return to the North American market?

• To become a tech company

• To focus solely on the European market

• To revive its popularity with new management

• To compete with fast fashion brands

Why did Esprit move its headquarters to New York?

• To reduce operational costs

• To be closer to its Asian client base

• To align with its financial headquarters

• To establish itself as a New York brand

What are the key elements of Esprit's elevated brand strategy?

• Lower prices and faster production

• Higher design, quality, and fit

• Increased advertising budget

• More celebrity endorsements

How does Esprit plan to position its pricing in the market?

• As a budget-friendly brand

• As a luxury brand

• As a fast fashion competitor

• As affordable luxury with premium quality

Who leads the design team for Esprit in New York?

• Tom Costin

• John Doe

• Angelic

• Helmut Lang

What marketing strategy is Esprit using to connect with consumers?

• Hiring only big celebrities

• Relying solely on social media

• Focusing on traditional print media

• Using a portfolio effect with geotargeting

How is Esprit planning to expand its presence in the US?

• By opening stores in key markets across the nation

• By focusing on online sales

• By opening stores only in New York

• By reducing its physical store count