Influence & Persuasion: Crash Course Media Literacy

The video explores how jingles and advertising techniques influence consumer behavior. It defines advertising, public relations, and propaganda, highlighting their differences. The video discusses media construction, market research, and psychological influences, including Edward Bernays' work and Maslow's hierarchy of needs. It explains persuasion techniques and logical fallacies used in advertising, emphasizing the importance of media literacy to understand and resist these influences.

What is the primary purpose of jingles in advertising?

• To entertain the audience

• To make the product memorable

• To provide detailed product information

• To confuse the consumer

Which of the following best describes public relations?

• Distributing biased information

• Managing the relationship between the public and a brand

• Selling products directly to consumers

• Creating advertisements for products

According to Maslow's hierarchy, which need is at the top of the pyramid?

• Esteem

• Love and belonging

• Safety

• Self-actualization

Who was a pioneer in the field of public relations and believed humans are herd animals?

• Abraham Maslow

• Edward Bernays

• Sigmund Freud

• Carl Jung

Which persuasive technique relies on the credibility of an expert?

• Appeal to emotions

• Consensus

• Authority

• Scarcity

What is a false dilemma in advertising?

• Relying on traditional wisdom

• Distracting with irrelevant information

• Using emotional appeal to persuade

• Presenting only two choices when more exist

How can persuasive techniques in advertising be harmful?

• They have no impact on consumer behavior

• They are always beneficial to consumers

• They can cause harm to body image and mental health

• They always lead to increased sales