How To Create A Content Strategy

The video tutorial explains how to develop a content strategy to effectively reach and engage customers. It covers defining content, setting objectives, and addressing key questions like who the content is for and how it will be delivered. The tutorial emphasizes the importance of using a content calendar for consistent distribution and provides an example of implementing a content strategy.

What is the primary purpose of a content strategy?

• To ignore customer needs

• To distribute information online with a plan and purpose

• To create random content

• To focus only on social media

Which of the following is NOT a common form of content mentioned?

• Blogs

• Television ads

• YouTube videos

• Podcasts

When considering 'who' in a content strategy, what is the focus?

• The general public

• The competitors

• The content creator

• The perfect customer

What is the importance of the 'when' in a content strategy?

• It decides the content's format

• It helps in scheduling and consistency

• It identifies the target audience

• It determines the content's length

In the practical example, how is the content delivered?

• Through a live seminar

• In a printed magazine

• Via a YouTube video

• Through a podcast