Target Market

The product element of the marketing mix includes all of the following EXCEPT?

• quality

• packaging

• brand

• price

True or False: The place element of the marketing mix includes all distribution methods.

• True

• False

What does target market refer to?

• the location to sell the product

• the price to sell the product

• who to sell to

• promotions

Why will this promotion focus on ads in Fancy Pants Managinze?

• The target market is only females

• The target market is "high end"

• The target market is for teenagers

• The target market can not afford the price

What aspect of the product is changed to meet the target market of a Viking?

• The truffle mushroom

• The expensive ingredients

• The vegetarian option

• The waterproof packaging