How to Define a Target Market

Which of the following would be questions used to determine your target market?

• What is their gender?

• How old are they?

• What websites they visit?

Are you enjoying the video lesson?

• Yes

• No

After analyzing your product about it features, what should you determine next?

• What new feature should we offer

• What benefit will be fulfilled?

• How how much should it cost?

Why do you need to have a good marketing strategy?

• Concentrate your marketing dollars

• What price should you charge

• Create an exact brand message

What is a sign that you have a good target market?

• You become their problem solver

• Customer leaves satisfied

• Your sells are decreasing

What happens when you have a well defined target market?

• Easy to determine message

• Easy to determine which media to use

• Spending money on all medias