Why 'A La Carte Cable Pricing Will Never Happen

Why 'A La Carte Cable Pricing Will Never Happen

Assessment

Interactive Video

Business, Performing Arts, Physical Ed

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the current state of cable subscriptions, highlighting the slow trend of cord cutting and the role of sports in maintaining cable's relevance. It explores how cable companies are responding to changes, such as HBO's move to offer standalone services, and the challenges faced by networks like ESPN in adapting to consumer preferences for more customizable viewing options. The discussion also touches on the potential future of cable and sports networks as they navigate market changes.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one reason why cable companies have not seen a large number of subscribers cutting the cord?

HBO's decision to remain bundled with cable

An increase in cable subscription prices

A decrease in new household formations

Subscribers moving to other pay TV services

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is sports considered a savior for the cable model?

Live sports are not available elsewhere

Sports channels are cheaper than other channels

Sports channels have fewer advertisements

Sports channels offer exclusive movies

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is ESPN's current strategy regarding online sports content?

Offering all games online

Providing select games in small markets

Disaggregating from cable completely

Offering free online sports content

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a challenge for ESPN in offering an online-only service?

Lack of interest from viewers

Difficulty in acquiring sports rights

High costs of online infrastructure

Potential loss of revenue compared to cable

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What do consumers ideally want from their TV subscriptions?

A bundled package with all channels

A selection of sports networks with Netflix and HBO

Only local channels

A package with no sports channels

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential future trend for consumers regarding TV content?

Returning to traditional cable bundles

Paying more for specific content they desire

Avoiding online streaming services

Paying less for more content

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key concern for sports networks regarding their current model?

The distributor's payment model

The cost of sports rights

Subscribers not watching sports

Losing advertising revenue