Twitter Open to Regulation Where It Makes Sense, CFO Says

Twitter Open to Regulation Where It Makes Sense, CFO Says

Assessment

Interactive Video

Business, Social Studies

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses Twitter's revenue growth and the introduction of a new metric, monetizable daily active users (MD AU), which has shown significant growth. The company emphasizes transparency in its metrics and plans to stop reporting monthly active users. Efforts to improve platform health and safety are highlighted, with 38% of abusive content flagged by technology. The video also covers the importance of regulation, citing GDPR as a positive example, and mentions ongoing global challenges. Finally, Twitter's prototype app and future development plans are discussed, focusing on enhancing user experience and conversation.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the percentage growth in Twitter's monetizable daily active users (MDAU) from 126 million to 134 million?

7%

5%

8%

6%

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why did Twitter decide to stop reporting monthly active users (MAU)?

MAU was increasing too rapidly

MAU was too difficult to calculate

MAU was not a transparent metric

MAU did not reflect daily engagement

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of abusive tweets are flagged by technology for human review on Twitter?

38%

58%

28%

48%

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Twitter's number one priority according to the transcript?

Revenue growth

User engagement

Platform health

International expansion

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What kind of regulation does Twitter welcome, as mentioned in the transcript?

Regulation that limits user data

Regulation that is clear and collaborative

Regulation that increases revenue

Regulation that restricts advertising

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main focus of Twitter's prototype app testing?

Increasing ad revenue

Improving user interface

Expanding user base

Enhancing conversational features

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Twitter aim to make conversations easier to follow?

By reducing the number of tweets

By limiting replies

By highlighting popular tweets

By showing the entire conversation