Verishop Bets on Social-Shopping App

Verishop Bets on Social-Shopping App

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

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The video discusses the importance of delivering core experiences in innovation, using the iPhone as an example. It explores consumer behavior during the pandemic, emphasizing entertainment over shopping. Lessons from Snap are shared, highlighting product development insights. The discussion shifts to Palantir and the trend of private companies going public. Finally, TikTok's market moves and data privacy concerns are analyzed.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the primary focus of the company in its first year according to the speaker?

Expanding globally

Enhancing delivery systems and customer support

Investing in marketing

Developing new products

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main goal of the new project mentioned by the speaker?

To reduce consumer screen time

To provide entertainment and optional shopping

To increase sales immediately

To compete with Western e-commerce

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenge does the speaker mention regarding consumer behavior during the pandemic?

Concerns about consumer health and spending

A shift towards offline shopping

Increased demand for luxury goods

A decline in social media usage

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What key lesson did the speaker learn from their experience at Snap?

Building products based on consumer behavior and needs

The importance of aggressive marketing

Prioritizing short-term profits

Focusing solely on technological innovation

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the speaker's view on private companies going public?

It should be avoided due to market volatility

It allows broader investor participation

It is only beneficial for large companies

It is unnecessary for most companies

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why did TikTok decide to pull out of Hong Kong, according to the speaker?

Due to low user engagement

In response to new laws imposed by China

To focus on the US market

Because of financial losses

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the speaker admire about TikTok's product?

Its simplicity

Its exclusive content

Its addictive nature and consumer appeal

Its focus on data privacy