Dairy Startup Milk Mantra Sees Bigger Market Share in Eastern India

The video discusses the impact of COVID-19 on the dairy industry in India, highlighting disruptions in supply chains and shifts in consumer behavior. It explores the growing importance of organized retail and direct-to-consumer models, as well as the role of technology, particularly blockchain, in enhancing trust and traceability in the food value chain. The speaker outlines future market prospects, emphasizing the potential for increased market share and profitability through consumer engagement and premium pricing strategies.

What was the impact of the second wave of COVID-19 on the dairy industry in India?

• Complete shutdown of dairy operations

• Disruption in supply chains and a 20-30% decline in demand

• No impact on the dairy industry

• Increased demand by 20-30%

Which of the following is a major paradigm shift occurring in the Indian dairy market?

• Decrease in consumer health awareness

• Shift from organized to unorganized sectors

• Rise of omnichannel retailing

• Reduction in dairy consumption

What is one of the benefits of the shift towards organized sectors in the Indian dairy market?

• Higher prices for unorganized products

• Less competition in the market

• Increased market share for organized brands

• Decreased consumer trust

What role does consumer health awareness play in the dairy market shift?

• It encourages consumers to choose products with functional benefits

• It leads to a decrease in dairy consumption

• It has no impact on consumer choices

• It results in lower prices for dairy products

How is technology being used to address trust issues in the dairy industry?

• By reducing the price of dairy products

• By increasing the number of dairy farms

• By eliminating the need for supply chains

• Through blockchain for traceability and transparency

How does blockchain technology enhance the consumer experience in the dairy industry?

• By reducing the cost of milk

• By providing digital visibility of the product's journey

• By eliminating the need for packaging

• By increasing the shelf life of dairy products

What is the expected outcome for companies that effectively use technology in the dairy industry?

• Decreased market share

• Lower profitability

• No change in market dynamics

• Increased market share and profitability