Tech Check Up: Taking the Pulse of the Industry

Tech Check Up: Taking the Pulse of the Industry

Assessment

Interactive Video

Created by

Quizizz Content

Business

University

Hard

The video discusses a company's two main divisions: handsets and games. Despite a $1 billion net loss due to technical writedowns, the company shows strong performance, particularly in its games division, which has a high operating margin. The handsets division struggles with market share, facing competition from Xiaomi and Lenovo. Sharp is highlighted for its strategic focus on improving margins. The role of activist investors in Japan is also explored, with a focus on Sony's financial services.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the main reason for Sony's $1 billion net loss?

High production costs

Weak marketing strategies

Poor sales in the gaming division

Technical goodwill writedowns

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did the weak yen affect Sony's gaming division?

It boosted sales in Europe

It made parts more expensive

It increased profits in Japan

It had no significant impact

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main challenge Sony faces in the handset market?

Limited distribution channels

Lack of innovation

High production costs

Shrinking market share

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy is suggested for Sony to improve its handset business?

Increase advertising budget

Concentrate on high-end products

Expand into new markets

Focus on low-cost models

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which two companies are key customers for Sharp?

LG and Motorola

Samsung and Huawei

Apple and Xiaomi

Sony and Lenovo

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What advantage does Sharp offer to Chinese handset makers?

Faster processing speed

Lower production costs

Longer battery life

Better camera quality

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant challenge for activist investors in Japan?

High taxation rates

Lack of investment opportunities

Complex macroeconomic conditions

Cultural differences