VF Corp. Well-Positioned to Engage on Digital, CEO Says

The video discusses the company's strategic response to the pandemic, focusing on consumer engagement, the challenges faced by brick-and-mortar stores, and the commitment to employees. It highlights the growth in international and digital markets, particularly in China, and the shift towards sustainability and casualization. The video also covers inventory management improvements and the impact on gross margins.

How has the company changed its approach to consumer engagement during the pandemic?

• By reducing product variety

• By closing all physical stores

• By increasing prices

• By focusing on digital platforms and empathy

What is a significant trend observed in brick-and-mortar stores during the pandemic?

• Higher conversion rates

• Decreased consumer motivation

• More returns

• Increased foot traffic

What approach did the company take towards its employees during the pandemic?

• Maintained full salaries and benefits

• Reduced salaries

• Furloughed most employees

• Hired new staff

Which market showed a quicker recovery than expected for the company?

• Europe

• North America

• China

• South America

What technological advancement is the company exploring to improve inventory management?

• Drones

• AI-driven analytics

• RFID

• Blockchain

How does the company plan to improve its margins in the future?

• By focusing on a direct digital business model

• By expanding into new markets

• By increasing physical store presence

• By reducing employee benefits

What is the company's long-term goal for operating margins?

• Over 50%

• Low single digits

• Mid to high teens

• No specific goal