IKEA CEO Says Greenwashing Less Dangerous Than Silence

The video features Jesper Brodin, CEO of IKEA, discussing the company's commitment to sustainability. It highlights the challenges customers face in making sustainable choices and IKEA's efforts to provide transparent information. The discussion covers supply chain complexities, greenwashing, and the importance of addressing climate change despite economic challenges. Brodin emphasizes redefining consumption through renewable and recycled materials, aiming for a climate-positive impact. The video concludes with a call to action, stressing the need for collective efforts in building a sustainable future.

What percentage of IKEA's customers are willing to pay for climate change solutions?

• 6%

• 70%

• 30%

• 3%

What is one of the solutions IKEA offers in their sustainable living shop?

• Increased packaging

• Water and energy saving solutions

• More plastic products

• Higher prices

What is the term used to describe the emissions from a company's entire value chain?

• Scope 1

• Scope 2

• Scope 3

• Scope 4

What is IKEA's stance on greenwashing compared to silence?

• Silence is not a concern

• Greenwashing is less dangerous

• Silence is less dangerous

• Greenwashing is more dangerous

How does IKEA plan to address the challenges posed by the energy crisis and supply chain issues?

• By focusing solely on immediate issues

• By addressing climate change in parallel

• By halting all production

• By ignoring climate change

What is IKEA's approach to redefining consumption?

• Reducing product quality

• Focusing on renewable and recycled models

• Encouraging more frequent purchases

• Promoting disposable products

What is the main message from Greta Thunberg that is referenced in the discussion?

• More debate, less action

• No more blah blah blah, more action

• Focus on economic growth

• Ignore climate change