Estee Lauder CFO on Expansion

Estee Lauder CFO on Expansion

Assessment

Interactive Video

Business, Social Studies

University

Hard

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The transcript discusses the impact of the pandemic on global markets, highlighting regional differences in recovery. It covers expectations for makeup sales, pricing strategies in response to inflation, and supply chain challenges. The company is expanding capacity in key markets like China and Japan, while also rationalizing its store distribution to focus on online growth.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which regions are highlighted as facing significant challenges due to the pandemic?

India and Brazil

North America and Western Europe

Australia and Japan

China and Israel

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the expected trend for makeup sales globally?

Decline due to ongoing challenges

Gradual improvement with some setbacks

Stagnation with no significant change

Immediate recovery to pre-pandemic levels

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which makeup categories are seeing a resurgence post-pandemic?

Face, lips, and mascara

Foundation and concealer

Nail polish and blush

Eyebrow and eyeliner

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How is the company responding to inflationary pressures?

By maintaining current prices

By raising prices annually

By cutting transportation costs

By reducing product quality

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Where is the company expanding its production capacity?

In South America and Africa

In Japan and Long Island, New York

In Europe and the Middle East

In Russia and Eastern Europe

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of freestanding stores is the company planning to close?

5% to 10%

10% to 15%

15% to 20%

20% to 25%

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the growth percentage of online sales for the company?

40%

30%

20%

50%