Ben Silverman on Working With Apple, Future of Content

The transcript discusses a new show produced in partnership with Apple, highlighting its unique format and star-studded cast. It explores the future of content distribution, emphasizing the need for an updated TV Guide and the role of media platforms. The discussion also covers trends in movies, TV, and digital content, and the importance of network branding. Additionally, it details President Obama's appearance on Bear Grylls to address climate change, showcasing the power of content to influence behavior.

What makes the new show different from others like Shark Tank or The Voice?

• It is filmed entirely in virtual reality.

• It features a lineup of accomplished entrepreneurs.

• It focuses solely on music talent.

• It is a live broadcast show.

Which company is mentioned as a partner in promoting content through devices?

• Beats

• Google

• Sony

• Samsung

What is one of the challenges mentioned regarding the future of content distribution?

• Lack of high-quality content.

• High production costs.

• Need for an updated TV Guide.

• Limited internet access.

What is the significance of the internet becoming a media platform?

• It increases the cost of content production.

• It allows for more diverse content offerings.

• It reduces the need for traditional TV channels.

• It limits the reach of content creators.

Why are movies on television gaining viewership again?

• They are only available on premium channels.

• They are now available in 3D.

• They are cheaper to produce than TV shows.

• People recognize them and enjoy watching familiar scenes.

What is a key factor in deciding where to place content bets?

• The popularity of the lead actor.

• The brand strength of the network.

• The length of the show.

• The number of awards won by the show.

What was the purpose of President Obama's appearance on Bear Grylls?

• To demonstrate survival skills.

• To announce a new TV show.

• To discuss climate change and environmental policies.

• To promote a new survival gear line.