'Aviation Has Always Been Political,' Says Lufthansa CEO

'Aviation Has Always Been Political,' Says Lufthansa CEO

Assessment

Interactive Video

Business, Social Studies, Architecture

University

Hard

Created by

Quizizz Content

FREE Resource

The transcript covers Lufthansa's brand strategy, market expansion, and the role of Your Wings in extending the network. It discusses industry consolidation, highlighting Lufthansa's active role and potential acquisitions. The impact of political factors on aviation is examined, with a focus on government influence and bilateral agreements. Economic factors, including the euro's stability and Brexit's implications, are also discussed, emphasizing Lufthansa's preparedness for various scenarios.

Read more

7 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary purpose of Lufthansa's 'Your Wings' strategy?

To focus on domestic flights

To compete with low-cost airlines

To expand market position

To reduce operational costs

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Lufthansa view the potential for further consolidation in the European aviation market?

As an opportunity for growth

As a means to reduce costs

As a threat to smaller airlines

As a way to increase competition

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What role does Lufthansa play in the consolidation of the aviation market?

A financial supporter

A regulatory body

A passive observer

An active participant

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is aviation considered a political industry despite privatization?

Because of government ownership of airlines

Due to high operational costs

Due to its impact on tourism

Because it requires bilateral agreements

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant challenge for European airlines in becoming global players?

High fuel prices

Lack of technological advancement

Limited airport infrastructure

Government ownership of competitors

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Lufthansa view the current economic slowdown in Europe?

As an opportunity to expand

As a major threat to its operations

As a temporary setback

As a potentially healthy adjustment

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Lufthansa's stance on the impact of Brexit on its operations?

Expecting significant losses

Indifferent to the outcome

Confident in its preparedness

Highly concerned about disruptions