Ben Lerer's Search For Thrilling Digital Content

The transcript discusses a family of brands including Thrillist, Jackthreads, and Supercompressor, focusing on helping men live fun lives through lifestyle content and commerce. It details the evolution of Thrillist from a city guide to a commerce platform, emphasizing the importance of local content and user engagement. The discussion also covers revenue generation, business models, and investment ventures, highlighting criteria for investment. Personal preferences in books, bars, and movies are also shared.

What is the primary focus of Super Compressor?

• Food, drink, and travel

• Style and fashion

• Gear, gadgets, and technology

• Local city guides

How did Thrillist initially start?

• As a travel agency

• As a technology blog

• As a city guide

• As a fashion magazine

What was the original concept for Thrillist?

• A better city guide

• An online shopping platform

• A music streaming service

• A social media network

Why is local content considered important by Thrillist?

• It attracts more advertisers

• It is easier to produce

• It is actionable and influences spending

• It is more entertaining

What is a key advantage of digital media over traditional media according to the speaker?

• Ability to inspire purchases directly

• Lower production costs

• Higher entertainment value

• Wider audience reach

What is the main focus when investing in early-stage companies according to the speaker?

• The location of the company

• The sector they operate in

• The team and entrepreneur

• The amount of initial funding

What is the speaker's primary criterion for investing in a business?

• Solving a real problem

• Popularity of the product

• Potential for high returns

• Innovative marketing strategies