Vox and the Next Generation of Media

The transcript discusses Vox Media's strategic focus on mobile platforms like Snapchat and Facebook, emphasizing visual storytelling. It highlights partnerships with Snapchat and the importance of engaging digital audiences. Vox Media's adaptability to media changes and its venture into television with A&E are also covered. The company aims to build sustainable media properties by focusing on quality content across multiple platforms.

Why is Vox Media investing more in platforms like Facebook and Snapchat?

• To focus solely on video content

• To leverage their storytelling skills on platforms with large audiences

• To avoid email newsletters

• To reduce costs associated with traditional media

What is a key aspect of the partnership between Vox Media and Snapchat?

• Focusing on text-based content

• Creating a new generation of brands for digital audiences

• Developing traditional TV shows

• Avoiding visual storytelling

How does Vox Media approach changes in the media landscape?

• By sticking to traditional methods

• By embracing change and experimenting with new things

• By avoiding new platforms

• By focusing only on print media

What is the focus of Vox Media's new TV show on A&E?

• Big housing trends

• Sports events

• Technology trends

• Cooking shows

What is a potential risk for digital media companies like BuzzFeed?

• Ignoring traditional media

• Investing in too many platforms

• Being a flash in the pan

• Focusing too much on long-term strategies

How does Vox Media ensure the sustainability of its properties?

• By focusing on quality storytelling and advertising

• By avoiding digital platforms

• By reducing the number of brands

• By focusing only on short-term gains

What is a characteristic of Vox Media's brands?

• They aim to be leaders and experts in their fields

• They avoid digital programming

• They focus on a single category

• They are all sports-related