AccorHotel CEO on Brexit, Currencies and Tourism

AccorHotel CEO on Brexit, Currencies and Tourism

Assessment

Interactive Video

Business, Life Skills

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the impact of Brexit on UK demand and currency, highlighting a mixed market response. It covers FX market strategies, noting a natural hedge due to local costs and revenues. RevPAR trends in the UK, US, and Europe are analyzed, with concerns about slowing growth. The speaker outlines plans for investment and market expansion, particularly in the US and tech sectors. Emphasis is placed on entering the sharing economy and leveraging digital advancements to enhance business offerings.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What has been the impact of Brexit on the UK's outbound markets?

Increased currency value

No change in outbound travel

Decreased outbound travel

Increased outbound travel

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the company manage currency fluctuations?

By investing in foreign currencies

By avoiding international markets

By using a natural hedge

By hedging extensively

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the current trend in RevPAR for the UK?

Rapid growth

Unpredictable changes

Stagnation

Decline

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which region in Europe is currently experiencing economic growth?

Central Europe

Western Europe

Northern Europe

Southern Europe

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the company's perspective on economic cycles in the digital age?

Cycles will remain the same

Cycles will last longer

Cycles will be shorter

Cycles will disappear

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the company's strategy regarding the €7 billion from the hotel investment sale?

Acquire competitors

Expand in China

Increase market density

Invest in new hotels

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What new market is the company planning to engage with?

Corporate clients

Local residents

Business travelers

International tourists