How Carbon38 Is Building the Threads of Female Empowerment

Katie Warner Johnson, co-founder of Carbon 38, shares her journey from a ballerina and Wall Street analyst to a successful entrepreneur. She discusses the evolution of Carbon 38 from a fitness class aggregator to a multi-brand retailer supporting female-founded brands. Johnson emphasizes the importance of diversity and the growing female economy, aiming to empower women in the fashion industry.

What was Katie Warner Johnson's profession before founding Carbon 38?

• Marketing Executive

• Fashion Designer

• Fitness Instructor

• Wall Street Analyst

What was the original business model of Carbon 38?

• Aggregator for fitness class schedules

• Online fashion retailer

• Fitness equipment supplier

• Health and wellness blog

Why did Carbon 38 shift from selling fitness classes to fashion?

• Lack of interest in fitness classes

• Partnership with a major fashion brand

• Increased demand for fitness classes

• Higher profit margins in fashion

What percentage of Carbon 38's brands are female-founded?

• 50%

• 80%

• 60%

• 75%

What is the long-term vision for Carbon 38?

• To focus solely on fitness equipment

• To become a leading male fashion retailer

• To expand into the food industry

• To build the female economy

By what year is two-thirds of the nation's wealth expected to be in the hands of women?

• 2040

• 2032

• 2030

• 2025

What is a significant trend mentioned regarding female entrepreneurship?

• 25% of businesses are female-founded

• 10% of businesses are female-founded

• 50% of businesses are female-founded

• 35% of businesses are female-founded