Yum Brands CEO Expresses Confidence in U.S. Turnaround

Yum Brands CEO Expresses Confidence in U.S. Turnaround

Assessment

Interactive Video

Business, Social Studies, Life Skills

University

Hard

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Quizizz Content

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The transcript covers a discussion on the achievements and challenges faced by Yum Brands in 2016, focusing on sales growth and brand strategy for KFC, Taco Bell, and Pizza Hut. It addresses the impact of food inflation and pricing strategies, plans for Taco Bell's international expansion, and interactions with the Trump administration. The importance of diversity and core values is emphasized, along with speculation on the border tax and its potential impact. The discussion concludes with the potential for industry growth and job creation.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a significant achievement for the company in 2016?

Opening 500 new units in the U.S.

Merging with another fast-food chain

Spinning off China and launching a transformation plan

Introducing a new product line

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the company plan to address challenges in the U.S. market?

By reducing prices across all products

By closing underperforming stores

By increasing advertising spend

By focusing on strong, relevant brands and strategic alignment with franchisees

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the company's expectation for food inflation in 2017?

No change in food prices

Decrease in both food and labor costs

Continued food deflation with some labor inflation

Significant increase in food prices

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What recent development has occurred in Taco Bell's international expansion?

Introducing a new menu item globally

Closing several international units

Partnering with a local Chinese fast-food chain

Opening the first Taco Bell in China

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the company's stance on the travel ban?

It supports the travel ban

It plans to relocate employees affected by the ban

It opposes the travel ban

It has no official position but emphasizes inclusivity

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the company view the potential impact of a border tax?

It would require a complete supply chain overhaul

It would lead to a price reduction

It would significantly increase costs

It would have a minimal impact due to local sourcing

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the company's focus amidst government speculation?

Focusing on running the business and driving sales

Reducing workforce to cut costs

Responding quickly to all government changes

Lobbying for favorable policies