JCDecaux Co-CEO Looking at Potential Global Acquisitions

JCDecaux Co-CEO Looking at Potential Global Acquisitions

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses the advertising market's growth in 2015 and 2016, highlighting strong performance in various regions. It details a major digital rollout in London and innovations in audience targeting. The speaker outlines expansion plans and M&A strategies, emphasizing financial discipline. The potential impact of Brexit on business and the European economy is also explored, with a focus on the need for an Anglo-Saxon approach in Europe.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the company's growth rate in Asia Pacific in 2015?

Low single digit

Mid single digit

Double digit

High single digit

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the company's strategy for digital advertising in London?

Installing large digital screens in subways

Advertising on radio

Installing small screens in buses

Launching a new TV channel

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of acquisitions is the company primarily interested in?

Original bolt-on acquisitions

Buying out competitors

Large-scale acquisitions

Acquiring tech startups

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the company view its balance sheet in terms of competitive advantage?

As a minor advantage

As a key competitive advantage

As a liability

As irrelevant

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of the company's total revenues comes from the UK?

30%

20%

11%

5%

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the company's perspective on the UK's role in Europe?

The UK should adopt more European policies

The UK should leave Europe

The UK brings a necessary entrepreneurial spirit to Europe

The UK is not important for Europe

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What potential issue does the company foresee with Brexit in terms of regional tensions?

Increased trade with the US

Stronger ties with France

Tensions between Northern Ireland and Scotland

More investment in digital platforms